Despite its high - profile ( and controversial ) ScarJo coalition , SodaStream is finally giving in . Come 2015 , the at - home soda machine brandwill in the end move its mill from Israeli - absorb territoryin the West Bank to Israel ’s Negev neighborhood . A move that the troupe claim is “ purely commercial . ” Sure .
The location modification amount after month of pressure from Palestinians and human rights activists , who claim that the companionship ’s location was both hindering the peace appendage and allowed them to profit off an occupied citizenry — something explicitly illegal under outside practice of law .
Butaccording to the AP , SodaStream assert that that the new position , which will be receiving a $ 20 million subsidisation from the Israeli government , “ is not plug into to pressure sensation from Palestinian activists who had boycott the fellowship because of its location . ” A claim that ’s obviously a small suspect .
Still , SodaStream is forebode to work with the Israeli government activity to supply its Palestinian employees with workings permits , which would mean they get to keep their jobs while also attain some hope for economic autonomy . A baby step , sure — but at least it ’s in the right direction .
https://gizmodo.com/why-these-people-want-you-to-boycott-sodastream-1507142692
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