recollect how Cloverfield get out of nowhere and then dumped a mint of viral selling on us to keep interest in the then - orphic movie high ? Well , its sibling picture show , 10 Cloverfield Lane , is operating in much the same agency .
Let ’s break up this down : Back when the trailer for Dan Trachtenberg ’s movie came out last calendar month , J.J. Abramsdescribed it asa “ blood relative of Cloverfield . ” Which means , at the very least , that 10 Cloverfield Lane share a universe with Cloverfield .
The original 2008 moving picture turn over usTagruato , a drilling caller which has a station near New York destroyed just before the effect of Cloverfield take place , whose internet site was part of the original viral campaign . The imitation party ’s website fuel up again late , send out eastward - mails from Vanessa Gwon “ Employee of the Month : January 2016 . ”
In the trefoil - universe ( sigh ) , Tagruato is also the maker of the fabricated Slusho , a drink made from “ seabed ’s nectar . ” While Tagruato also appeared in Abrams ’ Star Trek , Slusho break down all the means back to Alias . This could either mean everything exists in one J.J. Abrams existence or just that it ’s a fun Easter egg for fan .
Tagruato ’s reappearance is specifically interesting , only because the company was implied to be get in touch with the freak attack in Cloverfield . If they ’re also connect to whatever makes the character of 10 Cloverfield Lane stay in their fallout tax shelter , we ’ve mystify a company with an appalling safety record on our hands .
In less “ viral marketing ” and more “ product locating ” news , the 10 Cloverfield Lane trailer show the type drinking the actual product Swamp Pop . TheSwamp Pop site feature a sold out “ product ” that is clearly related to the moving-picture show , since it ’s telephone “ Long - Term Shelter Supply ” and costs $ 4,813 — the same identification number punched into the jukebox in the trailer .
Orders of Swamp Pop have add up with puzzle pieces like the puzzle in the trailer . The pieces , put together by Reddit , turn out to make the paradigm of the Eiffel Tower .
What does it all mean ? Well , it could think of nothing . Viral selling done correctly summate a bed of information but is n’t take to make the moving-picture show make sense .
It could also explicate the connection between the original Cloverfield and 10 Cloverfield Lane . The “ sold out ” tax shelter supplying of Swamp Pop is supposedly because of “ unanticipated circumstances on the easterly seaside , ” which could be related to the catastrophe in New York in Cloverfield — the tragedy that was also connected to Tagruato . Plus , the oddment of Cloverfield also give a raw account for why mass would be hunkered down in a bunker .
Either way , we ’re probably go to be bombarded with the stuff until the film comes out on March 11 .
[ Slashfilm ]
reach out to the author at[email protected ] .
spoiled RobotCloverfieldDan TrachtenbergJJ AbramsMovies
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