When Schneider approached SCS about a possible enlisting campaign , the computer software ship’s company agreed , saying it hope it would make an environment where the simulator could be both “ enjoyable and immersive . ” The construct brings the enlisting signal to in - plot billboards that will theoretically lure gamers to fall in the company as real - humanity motortruck drivers .
SCS Software and Schneider National did not immediately respond to Gizmodo ’s request for comment .
Schneider ’s approach path to recruiting drivers comes as other hauling companies are find alternative options to bring in employees and entice would - be drivers to return to the roads . The Covid-19 pandemic heavily impress the number of number one wood , according to the Ottawa Cooperative Association ( OCA ) , which estimates that the gadget driver shortage will double up by 2031 .
Image: Vitpho (Shutterstock)
“ COVID really kind of recoil the baby boomer out , which they take hand truck , a pile of ‘ em did , ” Judd Perry , the fuel manager for OCA told NPR , add , “ and now that we had such a huge hegira of them , there ’s just nobody to replace ‘ em . ”
The hauling industry will necessitate to pull 1.2 million drivers to account for retirees but it faces obstacles such as training costs which can amount to upwardly of $ 7,000 . In some cases , Perry told the outlet that they pass the money to take aim employees only for them to be poach by with child company a few month later , rendering the money and fourth dimension spent prepare them irrelevant . “ We put our meter in there and then they ’re gone , ” Perry said . “ … It is what it is . ”
However , the allurement of larger trucking companies may appeal to driver who are underpaid and are ply limited benefits , build them potential to retreat from the force field or avoid it altogether . The U.S. Bureau of Labor Statisticsreportedthat in May 2021 , the median wage for tractor - lagger hand truck driver was $ 48,310 , while 10 % earned only $ 30,710 , barely enough to live off in an increasingly expensive economy where food prices soared by 10.6 % and mortgage sake rate jump by almost 3 % . On top of everything , teamster pass a circumstances of time on the road without verbatim recompense .
Now Schneider ’s attempt to appeal to a vernal demographic may combat the problem encountered by the Baby Boomer generation . Truck drivers antecedently had to be 21 years or older , but an infrastructure bill signed into law in November 2022 frown the age demarcation for truck drivers with a commercial-grade license to 18 years old , making Schneider ’s recruiting effort to American Truck Simulator players a potentially lucrative one .
“ The cocksure feedback we have encounter from those who have noticed this modification has inspired us to stay exploring chance and provide meaningful visual assets that go beyond traditional advertising , ” SCS say in its blog berth . “ Together , we can make a more immersive and purposeful in - game world , and we ’re immensely excited to see where this partnership will take us in the time to come . ”
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