Holding out for Disney+ on Fire TV ? Not so fast .
Citing sources familiar with the matter , theWall Street Journalreported Thursday that Disney and Amazon are presently duking it out over an ad blank space - grab by Amazon on Disney apps . The rumored boeuf is not only part of the reason Fire TV has not yet batten a deal to offer up Disney+ , the Journal say , but could also ensue in Disney ’s various apps — including ABC , ESPN , and Disney Channel — getting yanked from Fire TV as well .
When Fire TV was first set in motion , it allowed a number of media company to have apps on its platform without sharing any advert revenue , people conversant with the place say . But lately Amazon has been fasten its proposed terms in discussions with certain programmers , the citizenry said .

Image: Disney+
Disneyconfirmedin August it had procure spheric statistical distribution agreements to stream Disney+ on Apple devices including Apple TV , Chromecast and Android devices , Xbox One , Roku , and PlayStation 4 . Amazon , however , did not seem in the dismissal .
Neither Disney nor Amazon immediately hark back a request for gossip about the report .
With its Fire tv set , Amazon holds a substantial per centum of the market for streaming devices , with the company claiming it reaches37 millionactive global users . That ’s a moderately pregnant numeral of eyeballs should Disney+ contact an agreement with Amazon to make its product usable on Fire TV . But , to Disney ’s welfare , Amazon missing a streaming offering with so much substance at launching — be it the Simpsons library , Marvel , Pixar , Star Wars , and of course all of its Disney content — could certainly be a detriment to the company , considering Disney+ is launching on Fire telly competition like Roku .

According to the Journal , some of the sources it spoke to state they were optimistic that Amazon and Disney could reach some kind of truce over the advert squawk — though to secure the service before its launch on Nov. 12 , negotiations would require to move fast . At the very least , we have every meter reading that Disney ’s planning to elbow its way of life to the front of the pack as these pelt service vie for our eyeballs as well as our wallets .
draw up a bum , and grab the Zea mays everta .
Update 10/4/19 12:10pm ET : According to a separate report from theWall Street Journal , Disney will bar Netflix ads from its various video meshwork , the elision being ESPN . It ’s not an altogether lurid evolution , but it is one that further proves Disney is prepared to roll up its sleeves and fight dirty as it prepare to take on rival teem heavyweight in November .

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