PCMag ran the Evo , the Droid X , the Droid Incredible , and the iPhone 4 through a gantlet of tests to determinewhich really has in effect exhibit . Here ’s what DisplayMate President Dr. Raymond Soneira has to say about the results .
PCMag test the display for brightness , demarcation , coloring deepness , and color accuracy . The iPhone 4 ’s display came out on top , though the Droid X was n’t far behind .
The iPhone 4 is 25 per centum brighter than the iPhone 3GS , which was the previous record holder , so the iPhone 4 is now the brightness king for smartphones .

The PCMag lab trial ensue that really surprised and disappoint me was the small iPhone 4 video display color gamut , which is only 64 percent of the diligence sRGB / Rec.709 standard color gamut that is necessary to get accurate color replication for video and photo . As a final result all iPhone 4 images will have colors that are somewhat under - saturated and on the frail side . The same was true for the iPhone 3GS and all previous iPhones and iPods . I was really expecting the iPhone 4 to correct that lack and execute as well as the Motorola Droid , an IPS LCD that match the standard colour gamut almost on the dot and turn in fundamentally pure color accuracy figure , as practiced or better than most HDTVs . So the iPhone 4 is disappointing in colouring saturation and color truth , but is state - of - the - graphics in pixel solution and keenness .
On the other bridge player , the PCMag lab exam found that the HTC Droid Incredible had way too expectant a color gamut and colour saturation , the same as the Nexus One and most OLED displays on many phones . While that often acquire an initial “ wow ” reaction – even from reviewer who should know better – too much image colouration and coloration in pic and videos is actually visually bad than too little color . So the iPhone 4 ’s less than idealistic watery colouring is actually visually better and preferred to all of those OLED displays that have inordinate color – unless you favor gaudy colored images .
While the iPhone 4 LCD has a significantly dispirited Contrast Ratio than organic light-emitting diode , which typically have Contrast Ratios of 30,000 or more , it ’s not particularly relevant for peregrine display because they are typically view under shiny ambient lighting , where screen reflections of the surrounding ambient light are much greater than the display ’s own internal black grade . The Contrast Ratio spec only apply for see in the dark . The iPhone 4 ’s smart concealment and low coefficient of reflection means that it delivers a much higher REAL screen image Contrast under distinctive ambient lighting than OLEDs , which are not as brilliant and have inherently higher screen reflectance than the iPhones . But in dark ambient lighting the OLEDs deliver outstanding Contrast .

Dr. Raymond SoneiraisPresident of DisplayMate Technologies Corporationof Amherst , New Hampshire , which produces display optimization , calibration , evaluation , and diagnostic products for consumer , technician , and manufacturers that are also used by hundreds of publication worldwide for editorial reviews for every character of display .
AppleiPhone 4MotorolaScienceSmartphones
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