alfresco of big brands like Apple and Samsung , there are only two party that really specify wearables : Pebble and Fitbit . Fitbit is the staggeringly successful seaworthiness tracker brand that ’s beenstrugglingto make a equipment that is n’t just long - lasting and cracking at tracking tone , but as operational as an Apple Watch . Pebble is the smartwatch blade that’sbuiltsuch a equipment . fit in to a reportfrom The Information , these two companies are about to join force , with Engadgetreportingthat Fitbit will be buying Pebble for $ 34 to 40 million .
Pebble has been have some difficultness and according to Engadget has been search to trade for some time now . Last twelvemonth , thePebble Time Roundfailed to wow wearable devotee more impressed by all the features included in pricey rival such as the Apple Watch — which , as far as consumers are concerned , is the current gold standard of wearables . Pebble ’s also contend with consumer general disinterest in wear andsmartwatches in particular . Back in March , Pebble was force to lay off 25 percent of its hands due to declining sale .
But many fans were hoping that Pebble could turn things around with the new Pebble 2 and Pebble Time 2 when the company launched a Kickstarter campaign for the gorgeous new gadget just back in October . The crowdfunding campaign currently has more than 66,000 backer and has earned more than twelve times its $ 1,000,000 goal .
Image: Andrew Liszewski/Gizmodo
Those devices are still require to embark to backer in January 2017 . But if Fitbit does buy Pebble , then the 2 and Time 2 will likely be the last Pebble branded wearables you ’ll ever see . agree to Engadget , Fitbit is buying the company to have accession to its tech , not the brand or product line up . That ’s great for Fitbit , who could put the tech into its tracker and also at last build a decent smartwatch . Less great for Pebble and fan of its east - ink smartwatches .
We ’ve reached out to both Fitbit and Pebble for extra comment , and will update once we know more .
[ The Information , Engadget ]
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