Former BlackBerry Leader Tells Weird Lie About the Storm’s Return Rate

Intrigue ! Mystery ! Really stinking phones from 2008 ! We have a strange state of affairs on our hands : The former co - CEO of BlackBerry late broke his year - long secretiveness on the company to reminisce about one of its worst failures , theBlackBerry Storm , but he severalise a unearthly prevarication that made the Storm sound like an even bighearted trashcan nightmare than it in reality was .

In his first public remarks since stepping down as co - principal executive from BlackBerry in 2012 , ex-husband - co - CEO Jim Balsillie said that the Storm , BlackBerry ’s rushed effort at an iPhone contender , was so terrible thatit hada “ 100 % return key charge per unit . ”

Now , BlackBerry Storm was a hunk of mistakes enfold in glass that tanked the party ’s portion , but this “ 100 % takings rate ” stat does not check out . There is a host of grounds that the Storm was not returned by every exclusive soul who corrupt it .

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In 2008 , technical school blogsreported rumorsthat tempest coming back rate were as in high spirits as 50 % , but Verizonwent on recordin 2009 saying that the rejoinder rate was under 10 % .

BlackBerry continue stimulate Storm devices after its initial run , loose a tempest 2 and Storm 3 . Why would they do that if literally ever unmarried somebody who bought the first one returned it ?

The Holy Scripture Losing the Signal : The Spectacular Rise and surrender of BlackBerry particular how Verizon ’s chief marketing policeman John Stratton informed Balsillie that “ well-nigh ” every Storm phone ship in 2008 needed to be replaced . “ Many of the substitution were being return as well , ” the book says . That ’s bad ! But Losing the Signal is a deep dive into the Storm ’s failure and there is no credit of literally every single person who bought one returning it .

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hoi polloi are selling BlackBerry Storms on eBay . Now , they may have received the phone as a talent or buy it second - hand in a fog while online shopping on Ambien or obtain it in a dumpster , but the fact that these sound are being resold means that some of them were not returned .

Perhaps , for Balsillie , the Storm ’s pitiful operation was such a radical breakage from BlackBerry ’s pre-2008 repute for reliability that it seemed like a 100 % return rate . Before 2008 , the thoroughgoing quality testingled to extremely low return rates — as scurvy as 3 % .

Balsillie is n’t known for being a polished public speaker system , so this may be a simple case of exaggerating or mixing up the replacement stat with the return stat . I do n’t know ! It ’s uncanny though .

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I ’d say this was a classic case of bitterness inspired by getting pushed out of the company you establish , but this is a prevarication that makes Balsillie expect even bad than he already does , since the violent storm happened on his watch .

“ The cracking affair is , when I talk , nobody knows what I ’m going to say , including me , ” heonce severalize a radical of university bookman , as Losing the Signal describes .

[ Telegraph ]

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