Beerandsodacompanies are doing bottle redesigns left and right lately , and like so many things these overhauls seem to be motivated by brand appeal aka money . But you kind of ca n’t pick manufacturers for want to , you have sex , betray more of their product or whatever . costless mart ! Anyway . It was n’t always like this . For about a second in the 1960s Heineken tried to continue hold money while doing good at the same time . And it was a great estimation .
https://gizmodo.com/why-so-many-beer-bottles-suddenly-look-so-different-499921026
The Heineken World Bottle ( WOBO ) was dreamed up by then - CEO “ Freddy ” Heineken , who decided that wish-wash would n’t end up on beach ( he was in the southern Caribbean at the meter ) if it could be repurposed as edifice material in houses . He substantiate that if Heineken bottles could be reprocess as brick they might really make a difference for affordable housing .
The designer John Habraken go on to plan a feeding bottle that would actually be a reasonably good brick alternative . The WOBOs could stack horizontally because the bottom had an indention that fitted with the necks of the other bottles and the sides had patterns of hump that interlocked as well .
The bottles were n’t perfect but in Heineken ’s test run of 100,000 ( the amount demand to establish about 10 small houses ) they did thejob . The nursing bottle were never mass - produced , though . As Mark Wilson points out onCo . Design :
I ca n’t help but wonder if the WOBO was simply a product forwards of its time . . . We ’ve grown to ask corporate societal responsibility , and as consumers , we ’ll go out of our way to subsidise it .
It could be kind of heavy to have a menage made of beer bottles . Especially for people who really just need any house at all . Okay crowdfunders , deploy ! [ Co. Design ]
Image Credit : The New Institute , Flickr
ArchitectureDesign
Daily Newsletter
Get the best technical school , science , and culture news in your inbox daily .
News from the futurity , delivered to your present .
You May Also Like
