Photo: courtesy Sherwin-Williams
It may only be September, but Sherwin-Williams is already looking ahead to the new year — and the color that they think will define it.
The paint company has named Cavern Clay (SW7701), a warm orange-y hue, as it’sColor of the Yearfor 2019. The shade calls to mind terracotta tiles and the sandy tones of the American Southwest, Sherwin Williams points out in a press release announcing the news.
courtesy Sherwin-Williams
“Cavern Clay is an easy way to bring the warmth of the outdoors in,” says director of color marketing Sue Wadden. “Envision beaches, canyons and deserts, and sun-washed late summer afternoons.”
But its also meant to transport those who choose to coat their walls with the trending color in time.
“We believe 2019 will be a renaissance of the 1970s—with a twist,” Wadden says. “In the coming year, we will embrace our pioneering spirits and artisan ingenuity.” She notes, the color “embodies renewal, simplicity and free-spirited, bohemian flair,” trademarks of the funky and forward-looking decade.
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The sunset inspired paint chip is on the opposite side of the color wheel fromlast year’s pick of Oceanside, a lush blue-green, and far bolder than the two year’s before that, which saw the paint company name Poised Taupe, aka greige (2016) and Alabaster, an off-white (2015).
Announcing a color of the year, has become a popular annual tradition for paint companies following in the footsteps of the international color forecasting company Pantone, which last year namedUltra Violetthe color for 2018.
source: people.com
